Affiliate Marketing Start-up
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Affiliate marketing is a good business to start if you want to work from home. You can turn it into a full-time job or you can use it to earn extra money. It depends on how much time and effort you are willing to put into your business.
There are a number of affiliate marketers who make thousands and some who make hundreds of thousands of dollars per year as an affiliate. These people have taken the time to learn the business and have created a business plan and a marketing plan. Some purchase ads to sell products while others use free advertising and joint ventures with other affiliate marketers or a combination of all three.
In affiliate marketing, you can earn as you learn. You have to test your advertising methods to see what returns you are getting. If you want to continue to get paid, you have to continue to work.
To get started in affiliate marketing, you need to learn the business. There are a number of books that can get you started. One that I found easy to read and understand is The Super Affiliate Handbook.
Here are some tips on getting started:
Determine Your Interest
You need to determine your interests. What kind of website are you going to publish? Some of the first web sites were only listings of where you could find various products and information. The Internet has grown to be a course of information on just about any topic you can think of. Visitors use the Internet to find information. If your website does not give the information they need, they will move on to another website.
The reigning theme for the Internet is “Content is king.” This means that you need to develop a website which not only sells a product but also provides the consumer with information.
You have to be willing to write about something you know or you have to be willing to research and learn something new. Make a list of your interests and ideas.
Find Your Target Audience
You can not make money if the visitors to your website do not buy a product or click on an ad. Finding your target audience is a step in marketing that has been around for a long time. There is a whole area of business devoted to market research. However, if you are starting out, a simple way to find out if there is a market for your website concept, do a search on Google.
Enter a keyword, your subject, in the search box. Look at the results that are returned. How many paid advertisers are there? Look at the top of the search page and to the right of the search page. Go to the next page and see if there are any paid advertisers. Now, you have to determine if there is too much competition or if the product or service is not viable. There are products on the market, such as Keyword Elite, that can make this easy for you.
Look for Products or Services
Many affiliate marketers start by selling information products. You can find thousands of information products on Clickbank on various topics. You should always examine the product or service before you recommend it. This increases your credibility and will help you to make sales.
Starting on a shoestring budget, it is not always possible to purchase every product you see. You should read reviews and the sales material of each product. Check the product website. Make sure you understand what they are selling and their policies for refunds and returns.
Check the affiliate information for each merchant. You need to know what commission you will be paid, how it will be paid, and when it will be paid. You also want to know whether a cookie is set when a visitor moves from your website to the merchant. It is also important to know how long the cookie will be in effect.
Promote Your Product or Service
As an affiliate marketer, you have to promote your product or service to earn money. Most affiliate programs will provide you with tool, such as banners, text ads, image ads, audio ads, or video ads to promote their product or service. Your focus will be on marketing.
You can market your product or service by writing articles and submitting them to article directories which allow you to link back to your website or you can purchase advertising space.
Your website should include an opt-in method so you can develop a mailing list. You should give something free to visitors to entice them to sign up. A good mailing list will produce income for you.
You have to keep your website updated with fresh content to keep visitors coming back. When you build your mailing list, you need to keep in touch with your subscribers. When you send them an e-mail, do not just send sales information. Provide them with quality information on your theme and they will keep visiting your website and stay a subscriber.
Building an affiliate marketing business can provide a good income for you. You have to work at it.