Affiliate Marketing – Tips and Hints Managing and Recruiting
Category : Uncategorized
Online affiliate marketing programs are now seen as one of the most cost effective and practical methods of making money online. For most merchants, implementing an affiliate marketing program costs relatively little and will help generate a sustainable and consistent stream of profitable business.
Affiliate programs are often described as ‘revenue-sharing systems’ and are increasingly being used by firms to market their products or services. One firm (the “merchant” in affiliate parlance) will supply the products and services, whilst the other firm, or individual (the “affiliate”), markets them on their website, via PPC (pay per click) campaigns, email marketing or social/viral techniques, usually, for a percentage of the sales. Affiliate marketing programmes are thus a great way to build and maintain successful reseller relationships whilst only paying for the results. Most programmes now pay on a CPA (Cost Per Action) or a percentage of sales revenue generated, for example when a sale has been made after a click through from an affiliate website.
Arguably the most common way in which to attract new affiliates is to use the affiliate networks such as TradeDoubler, Affiliate Window, Commission Junction and so forth. These offer the advantage of an existing affiliate publisher base. Most serious affiliate publishers will belong to most, if not all, of the affiliate networks. Acting as middlemen in the process, the networks take care of tracking traffic, accounting and reporting revenues and commissions to both merchant and affiliate publisher. They will also provide marketing and promotional support to both parties and most now have fairly sophisticated online interfaces through which everyone can see relevant information. The downside of using the networks is cost. Most networks charge a monthly fee to merchants and often a percentage of commissions.
For those merchants wishing to ‘go it alone’ and seek out their own affiliate publisher base, Internet marketing conferences and seminars are usually a good place to look for serious affiliates. A good example at the time of this writing is the upcoming A4U Expo in London. When meeting potential affiliates you should always look out for people with a track record rather than those making promises. Established online businesses that compliment rather than compete with your own are ideal.
Searching for the right affiliate can be a time-consuming process. Most importantly when searching for a new affiliate, merchants should expect an understanding and knowledge of the industry and target audience. For example, if your product is high quality and at the higher end of the market, you should not look for discount or coupon-based affiliates as this is likely to damage and dilute your brand. Instead, you could, perhaps, look for loyalty or incentive affiliates to market your products.
Affiliate marketing has existed online for some ten years now and merchants are beginning to see a number of scams, known as affiliate fraud. Fraudulent affiliates can mislead merchants into paying them commissions that they shouldn’t be receiving. Such fraudulent activity includes repeated clicks on cost per click programs by adopting sophisticated software that simulates human activity. Pay per lead programmes are also vulnerable with endless false names and nonsensical data provided via lead capture forms to the unwary. Other fraudulent approaches include sales with a high returns level. Not all affiliate programmes/tracking applications handle this particularly well and you may find you have made a net loss by paying and failing to reverse commissions on returns. Worse still, some buyers are found to be deceived into buying products by affiliates using misinformed marketing techniques. These activities lead to negative repercussions for both the merchant and the affiliate network. Finally, PPC campaigns require detailed management and a clear bidding policy to avoid brand name/typo bidding and poor quality arbitrage campaigns from less scrupulous affiliates.
If all of this sounds terribly negative, don’t be alarmed. Most affiliates are honest, hard-working individuals and businesses who will drive good quality traffic – only a small minority are problematic and are relatively easy to identify and deal with.
So, if you have an affiliate program in place and it is not going as planned, you should invest some time in identifying the underlying cause. In most cases, this will be down to affiliate quality and quantity. It is worth looking at a decent affiliate marketing program directory for pointers to further information and, indeed, potential affiliates.
The Simplest & Quickest Way To Start And Profit From Your Own Affiliate Marketing Business Without Making The One Simple Mistake That Stops 99% Of People Being Successful Online.
Just imagine for a moment that I showed you an engine from a high powered racing car, (but the engine was in bits all over the floor) and then asked you to rebuild it leaving you with a box full of tools and nothing else.
You’d probably think I was mad, especially if you have no experience or skills building engines… there’s no way a normal person can pick up the tools from scratch and put together a high-performance race engine from scratch.
What if I tried a different way to you?
As well as giving you a box of tools I gave you a BIG 5000 page manual on how to rebuild the engine.
Would that help?
In most cases … not really.
Who wants to read through a 5000-page manual to learn something from scratch? Plus you still don’t have the knowledge or skills to get started.
In fact, the 5000-page manual can look daunting and will put most people off.
Now Imagine This.
What if I specifically give you …
Each tool you will need, and an explanation of what each tool does and what it is used for.
The parts in the order they will be used labels on each piece to show where it goes.
The 5000-page manual broken down into individual smaller blueprints that give you a step by step guide to follow.
And an experienced mechanic who specializes in high-performance race engines to look and coach you on what to do each step of the way.
With all that help and support tell me … would you be able to do a better job putting the engine together versus struggling to do it all yourself?
Of course, you would AND you’d probably astound yourself with just how good the end result would be!
A Plan, The Right Tools & A Blueprint
The reason I’m sharing this story with you is that it applies to any goal you want to accomplish in life… You need to follow a great plan with the right tools and have a coach or mentor to guide you.
If you don’t have these things in place then you’ll struggle for years and, as many do, ultimately fail.
And if you want your own successful online business then it’s EXACTLY what you need to succeed. Using a great plan and the right tools with someone to help you, you will see the success that most budding online marketers fail to reach.
Keep On Track
A great plan doesn’t mean giving you a 5000-word manual to follow or 500 videos to watch all at once.
It’s all about giving you EXACTLY what you need to do next.
For example …
You don’t need to know the steps you’ll be taking weeks or even months from now … just what to do next.
You don’t need 100’s and 100’s of pages of information you can’t use now.
You don’t need to try and multi-task spinning different plates just to get going and making your first profits.
Now, all of the above may be important in the long term as your business grows, however, for now, they will simply get in the way of what you need to do next … right now.
All you need to do is ask …
What Do I Do Next?
Wouldn’t it be much easier for you to actually get things done if someone simply told you, “here’s what you need to do to get started then, here’s the next step you need to take”?
Make no mistake about it … you need a COMPLETE set of instructions.
But you do NOT need to be overwhelmed with “information overload”. You simply need to know what to do (and how to do it!) in one simple step at a time.
That’s what I’m going to show you today.
But, before we get into that, we probably should talk just a moment about “what is affiliate marketing” in case you’re completely new to the concept.
Here’s what it is…
Affiliate Marketing Is The Quickest Way For
A Beginner Or New Person To Make Money Online
Affiliate marketing is an agreement between a vendor/product owner and an affiliate (you) in which the vendor pays the affiliate a commission for referrals generated through the affiliate’s efforts to promote a uniquely assigned tracking link.
It works like this…
1) You join an affiliate program through their signup process. (Free)
2) You are immediately assigned a unique affiliate tracking link.
3) You promote the affiliate tracking link in a variety of ways. (More on this later)
4) You earn commissions on orders generated through your promotion.
That’s affiliate marketing in a nutshell.
You promote your “affiliate link” and get paid when people click through on your link and buy the product you are promoting.
It’s very easy and fast to get started.
You can literally be signed up for an affiliate program in just a few minutes!
But what makes affiliate marketing so desirable – and really separates it from other business models – is what you DO NOT need to have in place…
Here Are Five Reasons Why So Many People Love
This Business Model (And Why You Will Too):
Reason #1: You don’t have to create products. This not only saves you time and money, but you don’t have to store, ship or otherwise handle products either.
Reason #2: You don’t have to deal with delivery, refunds or customer queries. This means you don’t need to set up payment systems, hire customer service representatives or deal with those sorts of hassles. What a relief!
Reason #3: It’s quick and easy to set up. In a matter of a few hours or a few days you can launch your business and start collecting commission payments – nothing could be easier!
Reason #4: You can generate a full-time income. Some affiliate product vendors pay very generous commissions—40%, 60% or even more. Some products are higher priced, others are hot sellers and very popular earning you bigger commissions. The end result? Commission payments that increase up quickly for you!
Reason #5: You don’t need to directly “hard sell” anything. No cold calling, no direct sales, no face-to-face required. All you have to do is load content up into an email autoresponder and put the whole hands-free system on autopilot. Whether you’re busy or just shy, you’ll love this business model!
Being an affiliate is very simple. Your focus is on promoting your affiliate link which in turn will produce you affiliate commissions paid into your bank account.
It doesn’t get easier than that… and that is where I can help you.
Let Me Send You A Proven Way To Promote Your Affiliate Link
Each Week … That You Can Complete In Just A Few Hours!
As an affiliate, your focus on promoting your affiliate link but the question is HOW do you promote your affiliate link AND which are the best methods to use to promote your affiliate link?
Let me tell you there a LOT of different methods you could use to promote your link. Some work VERY well, others less so and some techniques that ‘certain’ people are telling others to use can be detrimental to you and your business (In some cases it can get you banned from promoting your affiliate link!)
Let Me Remove All The Guesswork,
Information Overload and Worry For You
Each week I will email you a special download link where you can access ONE has proven and very effective technique for promoting your affiliate link.
Just one highly effective technique each week.
You complete that assignment in just a few hours each week and then the rest of the time that week is yours to do with what you want.