A content engine that sells to a technical buyer
Generic blog posts were attracting students, not buyers. We rebuilt the editorial strategy around commercial intent and integration queries.
Where they started
Traffic was growing but pipeline was flat. Keyword research had targeted high-volume informational terms with no purchase intent, and the sales team had no visibility into which content influenced deals.
Services used
What we did
- 01
Rebuilt keyword strategy around commercial and comparison intent
- 02
Mapped every cluster to a funnel stage and an owner
- 03
Shipped 40+ technical explainers written with input from the engineering team
- 04
Instrumented content-to-opportunity attribution in the CRM
- 05
Added interactive comparison and ROI calculator pages
Placeholder case study — figures are illustrative and pending verification.
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