Selected work

Problems we get called in to solve.

Every engagement below started with the same question: what is actually holding growth back? Here is the shape of the work that followed.

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Home Services9 months

From invisible to indispensable in the local map pack

A nine-location services business ranking nowhere for its highest-value emergency terms. We rebuilt the location architecture and the review engine.

Organic sessions: +312%; Organic sessions
Direction requests: +64%; Direction requests
Cost per booked job: -38%; Cost per booked job

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Software12 months

A content engine that sells to a technical buyer

Generic blog posts were attracting students, not buyers. We rebuilt the editorial strategy around commercial intent and integration queries.

Organic traffic: +187%; Organic traffic
Demo requests from search: 3.2×; Demo requests from search
Cost per opportunity: -31%; Cost per opportunity

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E-commerce6 months

Same revenue, half the ad spend

A fragmented ad account with 14 overlapping campaigns. We consolidated, fixed tracking, and let contribution margin decide the budget.

Cost per acquisition: -42%; Cost per acquisition
Return on ad spend: 3.4×; Return on ad spend
Revenue from lifecycle: 27%; Revenue from lifecycle

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Healthcare11 months

Trust-first SEO in a heavily regulated niche

Healthcare search is governed by trust and compliance. We earned both, without a single guideline violation.

Organic sessions: +146%; Organic sessions
Online bookings: +58%; Online bookings
Compliance issues: 0; Compliance issues

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Professional Services7 months

Fewer leads, better clients

Volume wasn't the problem — qualification was. We reworked targeting and routing so the pipeline stopped wasting senior time.

Lead-to-opportunity rate: +41%; Lead-to-opportunity rate
Unqualified enquiries: -29%; Unqualified enquiries
Saved per week: 9 hrs; Saved per week

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Manufacturing8 months

A 12,000-SKU catalog that finally loads fast

A legacy platform was losing orders to load times. We replatformed the storefront and kept every ranking intact.

Largest contentful paint: 1.1s; Largest contentful paint
Conversion rate: +38%; Conversion rate
Rankings lost in migration: 0; Rankings lost in migration

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Note on results: the case studies on this page are representative examples used to demonstrate our approach. Figures are illustrative and will be replaced with verified client outcomes, published with permission, as engagements complete.

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