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E-commerce

Same revenue, half the ad spend

A fragmented ad account with 14 overlapping campaigns. We consolidated, fixed tracking, and let contribution margin decide the budget.

Independent retail brandEngagement length: 6 months
-42%Cost per acquisition
3.4×Return on ad spend
27%Revenue from lifecycle
The challenge

Where they started

Rising acquisition costs were eating the margin. Attribution was broken after a site migration, so every channel claimed credit for the same conversions and budget decisions were being made on bad data.

Services used

The approach

What we did

  1. 01

    Rebuilt server-side tracking to restore trustworthy attribution

  2. 02

    Consolidated 14 campaigns into 4 intent tiers with shared budgets

  3. 03

    Introduced a creative testing cadence with a fixed weekly readout

  4. 04

    Rebuilt the product page template around a single primary CTA

  5. 05

    Launched a win-back flow for lapsed purchasers

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