Trust-first SEO in a heavily regulated niche
Healthcare search is governed by trust and compliance. We earned both, without a single guideline violation.
Where they started
Aggressive competitor SEO in a YMYL category made ranking difficult, and any content had to pass clinical review before publication — which had historically stalled the content calendar.
Services used
What we did
- 01
Built a clinician-review workflow into the editorial process from day one
- 02
Restructured service pages around patient questions and terminology
- 03
Added author credentials, citations and medical schema
- 04
Consolidated 200 thin pages into 30 authoritative ones
- 05
Improved accessibility to WCAG 2.2 AA across the booking path
Placeholder case study — figures are illustrative and pending verification.
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