From invisible to indispensable in the local map pack
A nine-location services business ranking nowhere for its highest-value emergency terms. We rebuilt the location architecture and the review engine.
Where they started
Nine locations shared one thin page. Duplicate content, inconsistent citations and a review profile that had gone quiet for two years meant the map pack was owned entirely by franchise competitors with bigger budgets.
Services used
What we did
- 01
Rebuilt the site around one authoritative page per location and service combination
- 02
Standardised NAP data across 60+ directories and removed conflicting duplicates
- 03
Implemented a post-job review request flow triggered from the CRM
- 04
Added service-area schema and localized content for each catchment
- 05
Replaced the slow legacy theme with a static-rendered build
Placeholder case study — figures are illustrative and pending verification.
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