A 12,000-SKU catalog that finally loads fast
A legacy platform was losing orders to load times. We replatformed the storefront and kept every ranking intact.
Where they started
The existing storefront took over six seconds to render on mobile and had accumulated a decade of technical debt. Organic rankings were the business's main acquisition channel, so a migration could not afford to lose them.
Services used
What we did
- 01
Full crawl and ranking baseline captured before a single URL changed
- 02
Replatformed to a static-rendered storefront with edge caching
- 03
Migrated 12,000 SKUs with a complete 301 map
- 04
Rebuilt search and filtering with a part-number lookup
- 05
Monitored rankings daily for the first 90 days post-launch
Placeholder case study — figures are illustrative and pending verification.
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